StayWeirdWith.ME

Campain Concept Creation, Graphic Design

Alicorn accepted a challenge from Domain.ME – one of the sponsors of the SXSW Conference set in Austin, Texas – to create a campaign that would make the company stand out among other sponsors of one of the biggest tech and marketing conferences in the world.

First, Alicorn came up with a campaign slogan StayWeirdWith.ME, building upon the unofficial but highly commercialised slogan of the city is “Keep Austin Weird”. So the Team embarked on the journey of designing the campaign, the visual identity, the landing page and everything else. In this way, Alicorn has ensured not only the visibility of .ME, but through this unique campaign has managed to reconcile the peculiarities of .ME, SXSW and Austin.

To drive visits, Alicorn used Twitter, Facebook and Instagram ads and geo-targeting during the 5-days event, and has also created a fully animated promo video, portraying the campaign message.

More projects

Here, you can read about interesting creative endeavors we have had the luck to be a part of.

  • All
  • Advertising
  • Analytics
  • Branding
  • Copywriting
  • Games
  • Live Events
  • Marketing Campaign
  • Mobile Apps
  • Software
  • User Experience
  • Visual Identity
  • Websites
All
  • All
  • Advertising
  • Analytics
  • Branding
  • Copywriting
  • Games
  • Live Events
  • Marketing Campaign
  • Mobile Apps
  • Software
  • User Experience
  • Visual Identity
  • Websites
Visual IdentityWebsites

UL-info

Aware that a well-envisioned logo is the foundation of the …

CopywritingMarketing CampaignVisual Identity

Journalift

Being the key partner in terms of planning and envisioning …

BrandingCopywritingUser Experience

STEM Education

Building on a well-envisioned branding and visual identity, Alicorn has …

BrandingLive EventsVisual Identity

Spark.me

Having worked on the website, blog and yearly visual identity …

BrandingCopywritingUser Experience

Efel Nautic

For such a purpose, we have created a visual identity …

CopywritingWebsites

.ME blog

Having recognised the added value that the .ME Blog entails, …