First, Alicorn came up with a campaign slogan StayWeirdWith.ME, building upon the unofficial but highly commercialised slogan of the city is “Keep Austin Weird”. So the Team embarked on the journey of designing the campaign, the visual identity, the landing page and everything else. In this way, Alicorn has ensured not only the visibility of .ME, but through this unique campaign has managed to reconcile the peculiarities of .ME, SXSW and Austin.
To drive visits, Alicorn used Twitter, Facebook and Instagram ads and geo-targeting during the 5-days event, and has also created a fully animated promo video, portraying the campaign message.
