StayWeirdWith.ME

Campain Concept Creation, Graphic Design

Alicorn accepted a challenge from Domain.ME – one of the sponsors of the SXSW Conference set in Austin, Texas – to create a campaign that would make the company stand out among other sponsors of one of the biggest tech and marketing conferences in the world.

First, Alicorn came up with a campaign slogan StayWeirdWith.ME, building upon the unofficial but highly commercialised slogan of the city is “Keep Austin Weird”. So the Team embarked on the journey of designing the campaign, the visual identity, the landing page and everything else. In this way, Alicorn has ensured not only the visibility of .ME, but through this unique campaign has managed to reconcile the peculiarities of .ME, SXSW and Austin.

To drive visits, Alicorn used Twitter, Facebook and Instagram ads and geo-targeting during the 5-days event, and has also created a fully animated promo video, portraying the campaign message.

More projects

Here, you can read about interesting creative endeavors we have had the luck to be a part of.

  • All
  • Advertising
  • Analytics
  • Branding
  • Copywriting
  • Games
  • Live Events
  • Marketing Campaign
  • Mobile Apps
  • Software
  • User Experience
  • Visual Identity
  • Websites
All
  • All
  • Advertising
  • Analytics
  • Branding
  • Copywriting
  • Games
  • Live Events
  • Marketing Campaign
  • Mobile Apps
  • Software
  • User Experience
  • Visual Identity
  • Websites
AdvertisingBrandingMarketing Campaign

#ThisIsME

In order to make the success of the campaign absolutely …

Visual IdentityWebsites

Tech.eu

While keeping distinguishing features of its brand, Alicorn has worked …

Live EventsMarketing CampaignVisual Identity

Green Days Conference

For the third year in the row, and the second …

Websites

Radio Titograd

Alicorn was tasked with rebuilding Radio Titograd website from the …

Visual IdentityWebsites

UL-info

Aware that a well-envisioned logo is the foundation of the …

CopywritingMarketing CampaignVisual Identity

Journalift

Being the key partner in terms of planning and envisioning …