Project Team
UX Designer
Chief Creative Director
Sorriso Care is an innovative startup that connects patients from Western Europe, the United States and Canada with dental clinics in the Western Balkans. Their idea is simple, but ambitious: to make high-quality dental care more accessible to international patients, through an experience that feels clear, safe and simple enough for users to build trust from the very first click.
When they reached out to us, Sorriso already had a clear business vision, but their digital presence did not reflect the ambition of the brand. The existing website could no longer support their growth needs, the technical infrastructure made regular maintenance and upgrades difficult, and the visual identity and user experience did not communicate the value Sorriso brings to patients clearly enough.
Our task was to build a digital foundation that could grow together with the startup: a modern brand, an intuitive website and an AI chatbot that helps users get precise information without confusion, without endless browsing and without the classic “we’ll get back to you soon.”
We had an exceptionally positive experience working with Alicorn team, who developed a dental tourism platform for us with an integrated chatbot for communicating with patients about different clinics and service prices.
The design and and new backend system, created by Lolita, exceeded our expectations — modern, intuitive, and visually striking. The platform is clear and easy to use, making it simple for our patients to access information and make informed decisions.
Special praise also goes to the chatbot functionality developed by Milutin. Communication with patients flows smoothly and naturally, and the chatbot provides precise answers about clinics, services, and pricing, significantly enhancing the user experience.
The team maintained constant communication throughout the entire project, clearly presented every phase of the work, and kept an organized, transparent workflow at all times. We were always kept informed of progress and felt like an equal partner in the process.
I wholeheartedly recommend this team to anyone in need of a reliable, creative, and professional digital solution.
Soriso
Challenge
Dental tourism is an industry where users are not simply looking for a service. They are looking for safety, clarity and the feeling that they are in good hands.
Sorriso needed to communicate with users from different countries, with different expectations, needs and medical procedures. In addition, pricing information could not be generic. It depends on the user’s location, the desired procedure, available price lists and the specific steps in the process.
A special challenge was the development of the chatbot. This was an AI solution that could not be allowed to “improvise.” When a user asks about a medical procedure, price or next step, the system has to be guided, careful and based on verified sources. In other words: AI can be smart, but it must not pretend to be a doctor.
At the same time, Sorriso is a startup that does not expect a massive number of chatbot interactions like large customer support systems do. That is why the solution could not be heavy, expensive or complicated to maintain. We needed to create a system that uses resources only when they are actually needed and does not become an additional burden for the business.
Our Solution
We started from the foundation: redesigning the visual identity and creating a new logo. The goal was to make the brand feel professional, modern and trustworthy enough for an international market, while still remaining approachable for people who are just beginning to explore dental treatment options abroad.
After that, we created a new UI/UX design and detailed website mockups. The navigation was designed so users could easily find information about services, pricing, the process, the destination and how to schedule a consultation. The focus was on clarity, conversion and trust.
The website was then developed and implemented in a new backend system, allowing the Sorriso team to manage content independently, update information and make changes without relying on developers for every adjustment. This made the platform more flexible, easier to maintain and ready for future upgrades.
AI Chatbot with Guardrails
The most complex part of the solution was the AI chatbot.
The Sorriso Care AI chatbot works with complicated diverse price lists and a set of clearly defined goals that guide each stage of the conversation. Rather than asking users to navigate predefined buttons or complete a rigid form, it responds to what they say and asks simple follow-up questions to better understand their needs. As the conversation develops, it learns where the user is coming from, which dental procedure they are considering and what information they need, then uses the relevant grounded datas to provide the most accurate possible estimate. Finally, once the user is ready, Sorriso Care AI chatbot suggests an online consultation with a doctor, schedules the appointment in the doctor’s calendar, sends the necessary emails and triggers the required CRM actions.
This way, instead of doctors having to respond to every initial inquiry, users can now explore treatment options, understand pricing ranges and clarify key questions through the AI chatbot first. By the time a potential patient reaches the consultation stage, they are better informed, more qualified and genuinely interested. At the same time, the doctor receives useful context from the previous interaction, making the consultation more focused, efficient and valuable for both sides.
To minimize the possibility of AI hallucinations, we developed a set of harness mechanisms that guide the agent depending on the stage of the conversation. Each step has its own specific task and limitations that keep the system focused. This way, the chatbot does not try to know everything. It does what it needs to do at the exact moment it needs to do it.
In practice, this means lower risk, clearer answers and a user experience that feels natural, while being backed by serious logic behind the scenes. Like a great receptionist, only with superpowers and no coffee breaks.
Turning First Clicks into Qualified Consultations
The impact for Sorriso Care goes beyond polished digital tools or a more modern visual identity. The new platform builds credibility from the first click and gives international patients a clearer, more reassuring way to explore treatment abroad.
The Sorriso Care AI chatbot reshapes how those patients enter the journey. It guides them through treatment options, pricing ranges and common questions responsibly, before they ever speak to a doctor. By the time someone schedules a consultation, they arrive better informed, more qualified and genuinely interested in moving forward.
For the medical team, this removes much of the burden of handling repetitive first-contact questions. Doctors can spend their time on conversations where their expertise creates the most value, while receiving useful context before each consultation. That makes every call more focused, efficient and productive for both sides.
For the patient, the journey feels clearer and less intimidating. For Sorriso Care, it creates a more efficient operational model and a stronger path from initial interest to qualified consultation.
The final outcome is a scalable digital foundation that helps Sorriso Care build trust, improve lead quality, use its medical team’s time more effectively and support continued growth in the competitive international dental tourism market.
