It is not an easy task to list all the services Alicorn has provided to its clients over the years, but one thing is certain – the most “We’ve got this“ were said to Domain .ME and its numerous projects in Montenegro and abroad.
Combining the efforts of marketers, designers and developers, the overall digital performance has been guided by thorough strategies and research-based market insights. Every landing page, blog post, press communication, social post and video animation have been well thought-out and built on the analytics-backed decisions.
STEM Education (STEM Edukacija) is a CSR project that has been managed from scratch by Alicorn team, starting with the development of an online portal with an integrated content repository. The online platform brings together projects and resources aimed at providing younger generations with educational and training opportunities in the fields of science, technology, engineering and mathematics through the projects supported by Domain .ME. In order for children to have easier access to the information, the website features an integrated blog and a repository of educational content, for example, classroom materials from the Domain .ME School of Programming. Alicorn has developed the entire concept and communication strategy for STEM Education, along with its visual identity. Main tasks included setting the goals and target audience, and creating content editorial.
Spark.me conference, one of the most important meeting points in Southeast Europe for international business and marketing professionals, represents the greatest product of Domain’s CSR endeavours. As an organising partner, Alicorn has provided valuable support to conference branding, visual identity and website redesign. Year after year, the Alicorn team was in charge of forming the guiding idea and theme behind the conference, and designing the visual identity that communicates it, paying attention to every single detail along the way – from the stage design and venue branding to conference swag.
Among a great deal of advertising campaigns created and implemented for Domain .ME, #ThisIsME campaign encompassed the most activities. Personal branding campaign that targeted designers consisted of the visual imagery reflecting some of the everyday challenges designers face in communication with their clients. The overall activities included designing a set of animated Google display banners, running a PPC campaign, designing and creating swag to be distributed at designer-facing conferences, and creating a landing page for all the campaign traffic.