Being the key partner in terms of planning and envisioning the best way to transmit targeted messaging, Alicorn has created the visual identity of Journalift and an online resource platform to support media outlets’ business development, growth and sustainability.
Alicorn was also tasked with developing content creation and distribution strategies as well as editorials for social media marketing so as to sustain the platform’s objective -to share knowledge, tools and information with the media outlets from Western Balkans on quality reporting, innovation and business development.