In doing so, Alicorn Team resorted to branding the sponsor booth and organised all the activities pertaining to the brand presence at the event. Except for custom branded swag materials, it is well-known for, Alicorn has also developed the Claw Machine Game that the attendees could play and win a piece of branded swag.
The digital claw machine was designed in a manner that the player controls the “claw” on the screen with an actual joystick. By moving the joystick, the player moves the screen claw and tries to catch one of the balls. Once he succeeds to catch the ball he wants, a ball of the same colour appears through a tube next to the conference stand, carrying information about the prize won.