Digital Claw Machine

Game Development, Branding, Swag Material

Representing Domain.ME at WordCamp Europe in Berlin in 2019, Alicorn has once again demonstrated its creative capital with the aim to engage and familiarise the conference attendees with the .ME brand.

In doing so, Alicorn Team resorted to branding the sponsor booth and organised all the activities pertaining to the brand presence at the event. Except for custom branded swag materials, it is well-known for, Alicorn has also developed the Claw Machine Game that the attendees could play and win a piece of branded swag.

Digital Claw Machine game, Word Camp EU 2019

The digital claw machine was designed in a manner that the player controls the “claw” on the screen with an actual joystick. By moving the joystick, the player moves the screen claw and tries to catch one of the balls. Once he succeeds to catch the ball he wants, a ball of the same colour appears through a tube next to the conference stand, carrying information about the prize won.

More projects

Here, you can read about interesting creative endeavors we have had the luck to be a part of.

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  • All
  • Advertising
  • Analytics
  • Branding
  • Copywriting
  • Games
  • Live Events
  • Marketing Campaign
  • Mobile Apps
  • Software
  • User Experience
  • Visual Identity
  • Websites
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