While keeping distinguishing features of its brand, Alicorn has worked on redesigning the company’s visual identity.
However, the main challenge of this project was restructuring the website and the user flow in a way that will give visibility to each aspect of Tech.eu business. Alicorn identified main user flows on the website so the website design aids lead nurturing and facilitate conversions.
The website features a clean, light, minimalist design with beautiful typography. It aims to present all resources in a way that is intuitive and self-explanatory, allowing users to find what they are looking for quickly and with ease. At the same time, it was designed in a way that streamlines activities and contributes to the effectiveness of the Tech.eu staff.
As per the news sections, various templates were created for different types of posts with the aim to create a creative user interface and streamline the process of publishing and distribution for Tech.eu staff. Moreover, the goal was to enable the editorial staff to visually present the data in premium pieces of content – in form of tables, graphs and charts.
Finally, building on a detailed analysis of the user flow, Alicorn was able to rethink gated sections of the website, expand and group them for specific users, thereby enabling Tech.eu staff to keep track of their performance and make better-informed editorial and business decisions.
