Having worked on the website, blog and yearly visual identity of the conference, Alicorn was tasked with shaping the key theme and message of the Spark.me conference with its ever-expanding audience. Recognising the value of custom solutions in promoting the values and capturing the constantly evolving character of the event, Alicorn worked on its online and traditional media promotion, venue and swag designing.
Alicorn also created video-recaps of the conference happenings from drone and gimbal footage videos, for the purposes of promotion on social media.
The videos shot, edited, uploaded and published hours within the ending of each conference day, capitalized on the momentary trends and popularity of the conference, with clever end-to-end production tricks put in place to minimize compromising on quality.
Social media graphics and announcements were created to gain higher coverage and engage the audience.