Domain .ME: Redesigning for a User-Centric Website Flow
The Challenge: A/B testing
Hypothesis: Reducing friction in the registration process will lead to registration increase, which will pay for the development by itself.
Conversion Rate Increase
Expected yearly profit increase
The Challenge: Adapting Website to Various Target Audiences
Developing the way to adapt the homepage to customers from various markets
Domain.me’s visitor from Brazil now sees a picture of a person they can identify with, and the main information is presented in their language. When they have found an available domain name, they are given a choice to register it with a company from the country they are coming from.